APEDA RCMC/APEDA/24230/2025-26FSSAI Lic. No. 12426997000061IEC 3215013908

SSV Agro Products QUALITY FROM FARM TO KITCHEN

ABOUT US

Quality from farm to kitchen.Spices, pulses & flour supplier in Coimbatore

SSV Agro Products, a group firm of Suganya Sustainable Ventures Pvt. Ltd., is a spices supplier in Coimbatore, engaged in the supply of spices, pulses, flour, edible oil and dairy to hotels, restaurants and caterers across Tamil Nadu, and in the wholesale trading of arecanut, black pepper and cardamom.

Aromatic spices
Wholesome pulses
Finely milled flour
Golden cooking oils
Farm-fresh dairy

We operate across two segments. Through HoReCa supply, we serve hotels, restaurants and caterers with 40 spices, pulses, flour, edible oil and dairy, packed to each client’s requirement. Through wholesale trading, we import arecanut and black pepper from Sri Lanka and supply arecanut, pepper and cardamom in bulk across India. Our processing and packing unit is at Thondamuthur, with our corporate office at Gandhipuram, Coimbatore.

Wholesale HoReCa Supply Chat on WhatsApp

Whole spices – cardamom, black pepper, cloves, cinnamon, star anise and nutmeg – from SSV Agro Products, Coimbatore

One-stopHoReCa supplier

India + Sri Lankawholesale sourcing

OUR VISION

To become a significant and respected participant across the complete farm-to-kitchen value chain, setting standards that make food safer and more sustainable for future generations.

OUR MISSION

To create a sustainable food value chain through responsible sourcing, rigorous quality and safety practices, efficient supply and long-term partnerships with farmers, suppliers and customers.

NATURAL · SUSTAINABLE · HONEST

Rooted in nature, grown with care

Every spice, grain and seed we supply begins in the soil and in the hands of hardworking farmers. We source responsibly and handle every harvest with care, so its natural colour, aroma and goodness reach your kitchen intact.

Woman farmer spreading red chillies to dry in the sun – responsibly sourced spices

From the hands that grow it

Responsibly sourced from growers across India and Sri Lanka, with long-term partnerships built on trust.

Whole spices for masala – cardamom, cinnamon, cumin, coriander, fennel, chillies and bay leaf in sunlight

Sun-kissed and naturally rich

Cleaned, sorted and packed with care to lock in the bright colour, bold aroma and natural goodness of every harvest.

Sustainable farming – rows of healthy plants in a protected farm

Sustainable at heart

From responsible sourcing to efficient supply, we are building a food chain that is kinder to farmers and to the planet.

SEGMENT 01 · WHOLESALE

Wholesale arecanut, black pepper & cardamom traders

Plump, well-dried arecanut, bold and pungent black pepper, and vibrant, fragrant green cardamom. We are Coimbatore-based wholesale traders and importers of Sri Lankan arecanut and black pepper, supplying traders, processors and wholesalers across India.

Get today’s wholesale rates

Arecanut

பாக்கு

India Sri Lanka import

Minimum order5 MT

Black Pepper

மிளகு

India Sri Lanka import

Minimum order5 MT

Green Cardamom

ஏலக்காய்

India

Minimum order1 MT

MT = metric tonne. Grades, moisture levels and packing are confirmed in each contract.

SEGMENT 02 · HORECA SUPPLY

Your one-stop HoReCa supplier.

Everything your kitchen needs to cook with confidence: aromatic spices, wholesome pulses, finely milled flour, golden cooking oils and farm-fresh dairy. For hotels, restaurants and caterers in Coimbatore, Tamil Nadu and across India. One supplier, one invoice, best value at the lowest price.

40SpicesAromatic, sun-dried and bursting with flavour. Whole spices, seeds and speciality items.View products → AllPulsesWholesome, protein-rich and carefully cleaned. Every dhal and whole pulse.View products → 6Flour typesFinely milled and consistent: atta, maida, bakery & parotta maida, sooji.View products → 4Edible OilLight, golden cooking oils: sunflower, rice bran, palm & soybean, from our trusted partner brands.View products → 5DairyFresh milk, creamy curd, rich ghee, butter & soft paneer, supplied from our trusted partner brands.View products →

Packed your wayNeatly packed in the sizes your kitchen needs.

HORECA PRODUCT RANGE

Wholesale spices, pulses, flour, oil & dairy

Request product catalogue →

THE HEART OF EVERY KITCHEN

The secret behind every great masala

Bold, aromatic whole spices that roast evenly, grind beautifully and release deep, lingering flavour. From a fragrant biryani masala to a fiery Chettinad gravy, unforgettable taste starts with honest, high-quality spices.

PERFECT FOR

Biryani masala
Garam masala
Sambar powder
Rasam powder
Chettinad masala
Curry & gravy bases

Explore our spices →

Hand grinding dried red chillies in a traditional stone mortar for fresh masala

Chillies – whole spice for masala, SSV Agro Products — Chillies

Turmeric – whole spice for masala, SSV Agro Products — Turmeric

Coriander – whole spice for masala, SSV Agro Products — Coriander

Cumin – whole spice for masala, SSV Agro Products — Cumin

Cloves – whole spice for masala, SSV Agro Products — Cloves

Cardamom – whole spice for masala, SSV Agro Products — Cardamom

Star anise – whole spice for masala, SSV Agro Products — Star anise

Black pepper – whole spice for masala, SSV Agro Products — Black pepper

AREA OF SUPPLY

Supplying across India from Coimbatore

Pan-India

Supplied to all states

ArecanutBlack PepperCardamomSpicesSeeds & Dry FruitsPulsesFlourEdible Oil

Dairy

Across Tamil Nadu, from our trusted brands

Fresh milk, creamy curd, rich ghee, butter and soft paneer, supplied across Tamil Nadu from our trusted partner brands, so they reach your kitchen fresh.

Why chefs and buyers love SSV

Big on value, easy on budget

Direct sourcing from farms, markets and Sri Lanka keeps our prices sharp and your margins healthy.

Clean, sorted, consistent

Every lot is cleaned, graded and checked, so your signature dishes taste perfect every single time.

Packed just the way you like

FSSAI-licensed handling, neatly packed to your preferred size and requirement.

Always on time

Reliable, regular deliveries for busy HoReCa kitchens and well-planned lots for wholesale buyers.

MANAGEMENT TEAM

Leadership & management

Dr. Suganyadevi Parameswaran

MANAGING DIRECTOR

True well-being begins with what we put on our tables.

A practising dental surgeon with a deep passion for holistic health and environmental stewardship, I founded Suganya Sustainable Ventures and its food and agriculture arm, SSV Agro Products, to build a truly sustainable food chain that brings wholesome, high-quality food to the public without compromise. Guided by transparency and ethical practices, we are shaping a healthier future for generations to come.

Er. P. Parameswaran

DIRECTOR

Enduring enterprises, like enduring structures, are built on strong foundations.

A civil engineer with 40+ years of experience and Managing Director of Suganya Constructions and Sri Sabari Ladies Hostel, I have built structures, institutions and enterprises. My roles with Lions Clubs International and the Association of Consulting Civil Engineers (India) have deepened my belief in ethical leadership, which I bring to SSV Agro Products through quality, integrity and lasting partnerships.

DISTRICT GOVERNORLions Clubs International, Dist. 324 B5 (2011–2012)
MANAGING DIRECTORSuganya Constructions · Sri Sabari Ladies Hostel
CHAIRMAN 2026–27 · FELLOW MEMBERAssociation of Consulting Civil Engineers (India)
PATRON MEMBERBuilders Association of India
LIFE MEMBERIndian Chamber of Commerce & Industry

E. Mohanraj

DIRECTOR

Business models that are commercially viable, financially resilient and environmentally sustainable.

With over 18 years in banking, I have worked closely with businesses of every size, from local enterprises to multinationals, and learnt what makes them last. Food and agriculture is the one sector everyone depends on every day, and with the world nearing 10 billion people by 2050, it must become sustainable. As a certified supply chain professional (IIFT), I bring financial discipline and supply chain expertise to build a reliable, efficient business that delivers lasting value to our clients.

Mr. G. Prabhakar

HEAD – SALES & MARKETING, HORECA

Superior product quality and reliable, on-time service for every hospitality partner.

With over 35 years in FMCG, I have managed large distribution networks, optimised complex supply chains and helped leading regional brands build high-growth franchise models. As Head of Sales and Marketing for HoReCa, I focus on driving strategic growth while ensuring every hospitality and food service partner enjoys exceptional value, superior quality and reliable, on-time service.

GET IN TOUCH

Ask for today’s wholesale price list

Tell us what you need and we’ll reply with prices, samples and delivery options — usually within one working day.

Unit Address No. 60, Narasipuram Road, Thondamuthur,
Coimbatore – 641 109, Tamil Nadu

Corporate Office 88/90, Sri Sabari Towers, 9th Street Extn., Gandhipuram,
Coimbatore – 641 012, Tamil Nadu

Phone & Email +91 82885 83098 · +91 90437 31031
ssvadmin@ssvcbe.com

HoReCa Sales Mr. G. Prabhakar, Head – Sales & Marketing
+91 98943 48530