Groundwater recharge
A restored river holds rainwater longer, letting it soak into the ground and refill the wells and borewells farmers rely on.
CORPORATE SOCIAL RESPONSIBILITY
Caring for the land that feeds us.
At SSV Agro Products, our business begins with the farmer and the soil. Every spice, pulse and grain we supply depends on healthy land, reliable water and thriving farming communities. That is why responsibility is not separate from what we do. It is part of how we intend to grow: sustainably, responsibly and in partnership with the people who grow our food.
FEATURED INITIATIVE
Reviving River Kousika
Restoring water. Reviving life.
River Kousika is one of Coimbatore’s historic river systems. Over the years, silting, overgrowth and encroachment have reduced its ability to carry and hold water, lowering groundwater levels and affecting the farms that depend on them.
The Reviving River Kousika project is a community-led restoration mission led by the Rotary Club of Coimbatore United (RI District 3206) together with Kousika Neerkarangal, working alongside CSR partners, government agencies and local communities. It focuses on ecological revival, groundwater recharge, flood mitigation and long-term environmental resilience.
SSV Agro Products is proud to support this initiative as a CSR partner. Our focus is on what a living river means for farmers: restored water flow, recharged groundwater and more secure livelihoods for farming families in and around Coimbatore.
LED BYRotary Club of Coimbatore UnitedRI District 3206
TOGETHER WITHKousika NeerkarangalCommunity organisation for the river’s revival
SUPPORTED BYSSV Agro ProductsCSR partner focused on farmers and their livelihoods
PROJECT HIGHLIGHTS
6 kmRiver restoration – Phase I
20 kmDetailed project report and drone survey completed
2.67 lakh m³Estimated desilting quantity
6Existing check dams identified
Figures as published by the project organisers.
FROM THE GROUND
Restoration in progress
Desilting and reshaping the river course so it can once again hold rainwater, recharge groundwater and sustain the farmland around it.
WHY IT MATTERS
A living river, a thriving farm
For farming communities, a healthy river is more than a landscape. It is the water in their wells, the moisture in their soil and the security of their next harvest.
Water security for agriculture
More dependable water through the dry months supports healthier crops and more stable harvests.
Protecting soil and farmland
A clear, well-shaped channel reduces flooding and soil erosion, protecting fertile land along its course.
Reviving biodiversity
A living river brings back native plants, birds and wildlife, restoring the ecological balance of the region.
Stronger rural livelihoods
Secure water and productive land help farming families plan for the future with confidence.
Climate resilience
Restored rivers help communities cope with erratic rainfall, droughts and floods.
Aligned with the UN Sustainable Development Goals:
SDG 6 · Clean water and sanitation
SDG 13 · Climate action
SDG 15 · Life on land
OUR COMMITMENT
Growing sustainably, together with farmers
Sustainability is part of who we are. It is in the name of our parent company, Suganya Sustainable Ventures, and at the heart of our mission. Supporting the revival of River Kousika is one step in a longer journey, and as SSV Agro Products grows, we will continue to stand with the farmers and communities at the start of our value chain.
“To create a sustainable food value chain through responsible sourcing, rigorous quality and safety practices, efficient supply and long-term partnerships with farmers, suppliers and customers.”OUR MISSION
- Standing with farmersBuilding long-term, fair partnerships with the growers and suppliers who make our work possible.
- Conserving water and soilSupporting initiatives that recharge groundwater, protect soil and keep farmland productive.
- Responsible sourcingSourcing with care from growers across India and Sri Lanka, with respect for people and the environment.
- Safer food for future generationsRigorous quality and safety practices across every product we process, pack and supply.
- Partnering with the communityWorking with civic and community organisations on initiatives that create lasting impact.
One river. One future. Countless lives.
If you are working on initiatives for farmers, water or the environment around Coimbatore, we would be glad to hear from you. To learn more about the project, visit the Rotary Club of Coimbatore United.